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Following ITV's sale of the site to DC Thomson's Brightsolid subsidiary in 2009, the company relaunched Friends Reunited in March 2012 with a new emphasis on nostalgia and memories.
The website was conceived by Steve and Julie Pankhurst of Barnet, Hertfordshire and friend Jason Porter in 1999.
“I've happy memories of finding the boy who threw me in a lake and telling him I'm now a best-selling author.” Its website was basic and clunky, but in the first few years of the 21st century all websites were basic and clunky.
Its appeal was all-consuming, often dangerously so: more than once was it cited in divorce cases.
He said that he had been able to stem the site's decline, but that it had not been able to cover its costs, and that many of the contact details for the millions of users were out of date.
In an emotional email sent yesterday by its founder, Steve Pankhurst, to those who had forgotten they ever had an account, he wrote: “In the summer of 2000, we launched Friends Reunited as a method for people to find their old friends from their school days.
The internet was in its infancy and the world was a very different place.
Maybe the girl who dated your best friend always had a special place in your heart, and you silently loved her from a distance. In the movies, reunions often bring love that lasts happily ever after. Have you run into that old friend and felt something brewing between the two of you underneath the surface?
If any of these scenarios fit the bill, you certainly aren't alone. Maybe your high school or college reunion is coming up, and you are already imagining getting reacquainted with a certain someone. Do you have one particular friend that you simply can't get off of your mind?